Hā Brand Apparel was created by a native Hawaiian who currently resides in Nevada. She has danced hula for nearly 40 years, and has been raised with Hawaiian values

that have helped her navigate life and her relationship to people, to the ʻāina (land), and to ke kai (the sea).

In addition, Ku'ulei has been an outrigger canoe paddler, lead vocalist for bands,

homeschooling mom, graphic designer, and a fashion design student at Academy of Art University. Wellbeing and spirituality are at the heart of all she does.

Enjoy these pieces made with ALOHA!